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STOP GUESSING.
START LEADING YOUR BUSINESS WITH CLARITY.

Helping home service business owners turn financial data into confident decisions, focused execution,

and long-term value.

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Fractional CFO Services for home service trades

and service-based businesses

Most business owners don't lack effort.
They lack clarity.


You're making decisions, pushing growth, and leading your team . . . but without reliable financial visibility, it's hard to know what's actually working and what needs to change.


Growth can feel chaotic. 
Or worse, it stalls.

Where are we actually making money?

What should we focus on next?
 

Why aren't our efforts translating into results?

Are we building something valuable, or just staying busy?
 

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That's where I come in!


I'm Melanie Porter, a Fractional CFO specializing in home service businesses. I help owners move from guessing to knowing by building financial clarity, operational structure, and leadership alignment.

I've led financial systems, growth strategy, and exit preparation inside businesses just like yours. I understand the pressure of making decisions without clear data, and I know what it takes to fix it.

I don't just report the numbers.
I help you use them.

I build the systems, budgets, scorecards,
and structure that help you:
 
➡️Understand what’s actually happening in your business 
➡️Identify what needs to change 
➡️Execute with focus and accountability 

This is where real progress happens.
 

Simple 3-Step Plan

Build Financial Clarity

​Clean, accurate financials you can trust

Create Visibility & Direction

Budgets and scorecards that show what drives performance

Execute with Structure

Leadership alignment and accountability

The Choice is Yours:
Stop Guessing. Start Leading.

Effective Operator

Confident decision-making 

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Clear, trusted numbers


Focused execution 


Measurable progress 


Aligned leadership team 


Defined priorities

Overwhelmed Operator

Guessing at decisions

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Unclear financials

​

Reactive firefighting

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Plateaued or inconsistent growth

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Frustrated team

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No clear priorities

The difference isn't just better financials.
It's knowing what to do with them and actually executing.


Services
How I Support Your Business

CFO Support

  • Monthly financial review

  • Budgeting & forecasting

  • Cash flow management

  • Leadership meetings

  • KPI tracking

Exit Planning

  • Business and personal readiness support

  • Value driver identification

  • Financial preparation for sale

  • Strategic planning for exit

Projects

  • Financial cleanup

  • Budget creation

  • System and reporting setup

  • KPI and scorecard design

Results:

Confident Decisions

Measurable Progress

Aligned Team

Increased Value

You don't have to keep guessing your
way through growth.


👉 Let's connect and see what's possible for your business

Testimonials

"Melanie brings a level of clarity and structure to financials that most businesses don’t realize they’re missing until they work with her. She has the ability to walk into complexity, clean it up quickly, and turn it into something leadership can actually use to make decisions.

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What I’ve valued most is that she doesn’t just produce reports—she translates data into action. Whether it’s cash flow visibility, prioritizing what actually moves the business, or navigating decisions under pressure, she consistently brings focus and direction.

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She operates across the full spectrum—from rebuilding financial foundations and reporting systems to shaping strategy and helping leadership stay aligned. That balance between hands-on execution and strategic insight is rare.

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Melanie also brings real-world experience from within home service businesses, including exposure to private equity and exit preparation, which shows up in how she approaches value creation and long-term positioning.

Beyond capability, she’s a strong thought partner. She engages directly, challenges assumptions when needed, and stays aligned with leadership through high-stakes and uncertain situations.

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If you’re looking for someone who can bring order to the financial side of the business and help turn it into a decision-making engine, Melanie is the right partner."

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- Stephen Dobbins, 2026

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